OUR Founder & History
VERAWATY BUDIYANTO, ST., M. NLP
- Graduated from Petra Christian University Class of 1997 Majoring Architecture.
- More than 18 years experience in Professional Fitness Industry. Start from Celebrity Fitness in 2004 ended in Golds Gym at the end of 2016 before build her own Brand “Urban Athletes” in September 2016 until Now.
- Founder & Chairman of PPKI (Perkumpulan Pengusaha Kebugaran Indonesia/ Indonesian Fitness Entrepreneurs Association) an association that oversees all major fitness center entrepreneurs in Indonesia including Celebrity Fitness, Fitness First, Golds Gym, Anytime fitness, Rai Fitness, Osbond Gym, F45, and others.
- One of the panellist in the World Health, Fitness and Wellness Festival in SIngapore 2022. Fit Summit is the bussiness network for health, fitness, wellness and sport brands & execs in Asia-Pacific, sharing he opnions about Designing future clubs and active spaces - what will they look like physically and digitally.
Completed Course: Born to succeed Seminar, Certified Business Coach, Master of NLP, Crossfit L1 Trainer, Precision Nutrition L1 Nutritionist
History
2016
Established in Surabaya on September 7th 2016 as gym operator called “Urban Fitness & Studio” located in gunawangsa MERR apartment Surabaya.
URBAN ATHLETES FUTURE BUSINESS PLAN: Starting Point Brand Building, 6 Branch in 6 Years
2017
Re-Branding to Urban Athletes and processed to legalized the brand patent
2018
Got a personal investor to open 2nd branch in Marvell City Mall (total investment is 3,5 Billion and we only raise 2,4 Billion). Grand opening in Mei 2017 Project software CRM and mobile apps started.
2019
3rd Branch open in Gunawangsa Tidar Apartment as gym operator
2020
Grand opening our 4th club in Lenmarc Mall Surabaya, opening our first kids gym in March 15th 2020 We are going digital at this point, seeing another opportunity in fitness business and start designing Urban Athletes enterprise business model and plan to be the market leader in Indonesia fitness industry by expanding to all over Indonesia. We’re restarting our CRM project in full speed
URBAN ATHLETES FUTURE BUSINESS PLAN: Preparation For Franchise & Business Enterprise
2021
Finishing up our CRM Project, Starting the development of our CRM project connected to financial software, and human resources management software
URBAN ATHLETES FUTURE BUSINESS PLAN: Franchise & Digitalization Maximasized
2022
Wrapping up Fitnessworks project. opening the first Fitnessworks club.
2023
Fundraising for Fitnessworks round 1, start equipment supplier, fitness super apps project, healthy food project.
2025
fundrising round 2, scale up existing business
2027
IPO go international
